An Afternoon Like Dusk – The 604 Story, Pt. 8

And so we turn to the matter of the 604’s image and fate.

(c) momentcar

 

The 604’s history reveals how the buyers of the 1970s were less constrained by expectations of brands. What one notices in the reviews from the time of the 604’s launch is that there isn’t a single mention of image. Today motoring writers have internalised perceptions of what constitutes a desirable car: it is what others might also desire.

Even if a particular model is objectively deemed to meet measurable expectations one can find remarks to the effect that the car lacks image, or the brand has insufficient appeal. Quite simply journalists now would never put a large, powerful and luxuriously equipped Peugeot into a test with similar vehicles from established prestige marques simply because it isn’t deemed to be a prestige brand.

But in 1977 Car compared the 604 to competitors from Mercedes and BMW, a test the 604 won quite convincingly. There were no caveats. A modern reviewer would almost certainly be under compulsion to Continue reading “An Afternoon Like Dusk – The 604 Story, Pt. 8”