Rover’s great aunt marks her 70th. Time to pay our respects.
Reputation can be make or break. Whether it be gained through dynamic prowess, stylistic excellence, or for other, more negative traits, once it has been established, there is little chance of a well orchestrated perception being altered. Certainly by the time production finally ceased, the image of the Rover P4 as stuffy, outdated and overtly conservative had been broadly codified in the consciousness of the press and thereby the public. But it wasn’t always thus.
By the outbreak of the second world war, the Rover motor company was established as the purveyor of finely engineered, upmarket driver’s cars of quality and bearing, favoured by the establishment and by what might have been termed, the professional classes. Dignified, conservative, but by the time hostilities had ceased, somewhat old-fashioned in design and execution.
Like everyone else, Rover’s senior management, led by the Wilks brothers (Maurice and Spencer), were keen to Continue reading “Relative Values”