BMW’s MINI Misadventure (Part One)

A retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.

This year marks the twentieth anniversary of the launch of the first BMW-era MINI, so it’s an appropriate time to look back over the company’s highs and lows, and to imagine how it might evolve in years to come.

The circumstances that led to BMW’s outright ownership of MINI were, to say the least, rather controversial. After struggling for six years to Continue reading “BMW’s MINI Misadventure (Part One)”