The Fate of Empires and Search For Survival (Part One)

An industry insider’s account of the decline of General Motors and his struggle to revive its fortunes.

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In the last quarter of the 20th Century, General Motors went from being one of the most highly respected and successful US corporations to the butt of stand-up comedians’ jokes. In his 2011 book, Car Guys vs Bean Counters, Robert A (Bob) Lutz charts the decline of the once great company and describes his decade-long struggle to rescue it. What follows is a digest of that book, supplemented with additional information where appropriate.

Bob Lutz would, I’m sure, proudly describe himself as a Car Guy to his core. In this, his second book, Lutz describes his efforts to Continue reading “The Fate of Empires and Search For Survival (Part One)”