An industry insider’s account of the decline of General Motors and his struggle to revive its fortunes.
In the last quarter of the 20th Century, General Motors went from being one of the most highly respected and successful US corporations to the butt of stand-up comedians’ jokes. In his 2011 book, Car Guys vs Bean Counters, Robert A (Bob) Lutz charts the decline of the once great company and describes his decade-long struggle to rescue it. What follows is a digest of that book, supplemented with additional information where appropriate.
Bob Lutz would, I’m sure, proudly describe himself as a Car Guy to his core. In this, his second book, Lutz describes his efforts to Continue reading “The Fate of Empires and Search For Survival (Part One)”