At long last, Pininfarina has a new Chief Creative Officer.
The last ten months must have been a rather tumultuous period for those working at Pininfarina’s headquarters in Cambiano. First there were rumours of a fierce conflict with erstwhile loyal customer, Ferrari, over the design of Automobili Pininfarina’s Battista EV hyper car, in the wake of its unveiling at the 2019 Geneva Motor Show. This was shortly followed by a facelift of Battista’s front end.
Much of the blame for these costly, distracting shenanigans was put at the feet of Pininfarina chief designer, Carlo Bonzanigo, who wasn’t seen or heard in public for months, until his resignation ‘for personal reasons‘ was unceremoniously announced in September. Since then, the post of chief designer has remained vacant. Not anymore however, as Kevin Rice has just been announced as Bonzanigo’s successor. Continue reading “Ritorno al Futuro”
Driven To Write 