Captain, set sail for Lucrative Waters.
Once Toyota had fixed their new sales horizon firmly upon the United States, there were bound to be some noses put out of joint. More tellingly, there were plenty of takers. Thirty years ago, the LS400 won over the hearts of wealthy Americans along with those seeking a more quality feel to what was otherwise being offered. The recipe was surprisingly simple. High-end engineering, longevity and product quality, be nice to customers at service or repair time. Ford and GM must have been on vacation.
Gaining that foothold in a predominantly stateside motoring landscape, with the Europeans snapping at the ankles, Lexus were refreshingly bold. Sales rattled up, announcing a sea change to the perceived automotive aristocracy. And that pitch continues today with ever more resonance: the vehicles have changed but not the philosophy.
Well, not quite, because while Lexus see themselves as purveyors of quality, luxurious transport these days, they no longer confine themselves to the tarmac roads. Anyone with the means can park their delightful Garnet Red LS, with added kiriko glass embellishments, at the golf course, gun club or shopping mall. But surely better to Continue reading “Got The Car? Get The Yacht”