“Deep assignments run through all our lives. There are no coincidences.”
“The car crash is the most dramatic event we are likely to experience in our entire lives apart from our own deaths.” J.G. Ballard
As any automotive marketer will be at pains to remind you, there is nothing sexy about safety, because as we’re repeatedly told, the customer simply doesn’t want to know. This being so, it’s relatively unsurprising that few carmakers have made their fortune or reputation by reminding buyers of the mortal risks they run every time they Continue reading “Always Crashing in the Same Car”
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