Daniel O’Callaghan continues his digest of Bob Lutz’s 2011 book, ‘Car Guys vs Bean Counters’, charting the decline of GM and Lutz’s decade-long struggle to rescue it.
Even before officially starting work at GM on 1st September 2001, Lutz had the opportunity to preview GM’s forthcoming models. He attended the company’s August board meeting and met Wayne Cherry, GM’s Vice-President of Design, at the Pebble Beach Concours d’Elegance event the same month. Cherry shared with him photos of models in different stages of development and Lutz was horrified by what he saw.
Amazingly, Cherry admitted to feeling the same and explained that, despite his nominal position, he was subordinate to the Vehicle Line Executives (VLEs), who oversaw every aspect of each new model’s development. Their explicit priority was to Continue reading “The Fate of Empires and Search For Survival (Part Three)”