11 Mar 2020 – Driven To Write

15 shades of GIMS (Part 2)

Part two of Lukas von Rantzau’s ‘virtual Geneva’ review considers the more rarefied air amid the luxury marques.

All images (c) GIMS

Bentley

Bentley’s CEO Adrian Hallmark welcomes us to a walk around the Crewe flagship of flagship showrooms. With the former Top & Fifth Gear presenter, Vicki Butler Henderson firmly by his side the conversation flows rather pleasantly. Eloquence, we are reminded, is a more important precondition for career success in Britain than in other European countries.

We are not quite finished thinking these thoughts, when the presentation turns to the coach-built Bentley Bacalar and its similarly overstyled designer, Stefan Sielaff. If one were to conduct a study on the varieties of German accents, GIMS wouldn’t be a bad place to start.

In the post-Motor Show Age, charismatic CEOs will Continue reading “15 shades of GIMS (Part 2)”

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