Making a little go that bit further.
Throughout the 1960s, US carmakers enjoyed unprecedented prosperity, with a buoyant domestic market, cheap, plentiful fuel and a customer base who had wholeheartedly bought into the concept of plenty – at a superficial level at least. Because beneath the giddy headline figures, sales of imported cars were giving the movers and shakers of Detroit serious pause.
The encroach of smaller, more fuel-efficient models, notably Volkswagen’s cult-car Beetle, prompted American carmakers to Continue reading “Mother of Invention”
Driven To Write 