Like so many ill-considered marriages, GM’s entanglement with Saab was destined to end badly. We look back over this unhappy union.
Throughout the late 1980’s and 1990’s, GM looked on enviously as its arch-rival Ford carefully and methodically assembled the pieces of what would become its Premier Automotive Group* (PAG), a stable of European premium, sports and luxury car marques to which it would add its own Lincoln and Mercury brands.
Ford began by acquiring an interest in Aston Martin in 1987, then assuming full control in 1991. It purchased Jaguar in 1989, followed by Volvo’s car business a decade later. In 2000, Ford acquired Land-Rover from the wreckage of BMW’s failed ownership of Rover Group, which it folded into the newly formed PAG.
The latter acquisition was particularly painful for GM because, in March 1986, it had agreed the purchase of Land-Rover, then part of the nationalised British Leyland, from the UK government before a public outcry and political pressure forced Prime Minister Margaret Thatcher to Continue reading “Irreconcilable Differences (Part One)”