(almost) Always a bad idea, when you’re in the automotive business.
Driven by opportunism, expediency or sheer desperation, motor manufacturers have often tried to pass off lightly reworked versions of competitors’ products as their own. It has rarely ended well.
The latest to have tried and failed at this game is Fiat, who announced in late 2019 that production of the Fiat 124 Spider for European markets was ending after just three years. There appears to be some confusion regarding the North American market, where the model is still listed on the Fiat.com website, but it is widely believed to be on its way out. Speaking to Autocar in August 2019, Fiat CEO Olivier François claimed that Fiat had “no legitimacy” in this segment, from which Autocar inferred that the 124 Spider would not Continue reading “Faking It”