These days, coachbuilding usually acts as a euphemism for customised luxury vehicles of exceedingly high monetary and bafflingly dubious aesthetic value. Usually, but not always.
Limited editions are all about chintzy brass plates and certificates printed onto vellum-look paper. While they may provide a draw to adolescent collectors of action figurines or collectible cards, to today’s class of the super rich, they’re a joke not even worth telling. Or at least one would think so.
In the car industry, a decade-long focus on offering increasingly high levels of customisation options in almost every class of automobile has resulted in a huge spread of personalisation. Just as the number of (non-SUV) body styles has decreased, the availability of customisation options has manifolded. This makes it increasingly more difficult for the luxury wheat to Continue reading “Precious Metal”
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