Introducing the Hard Line

The 2007 XJ facelift was tasteless as it was expedient. But there are things we can learn from it. 

2007 Jaguar X358 XJ. (c) automobilemag

Let us get one thing abundantly clear before we progress. Designing Jaguars is fiendishly difficult and if you doubt this for a moment, try it. Therefore anyone who makes a decent fist of the craft deserves credit rather than opprobrium. Having said that however, there are a few strictures a Jaguar designer ignores at his peril – the primary one being a matter of discernment.

There is a very simple process one can perform: I call it The Sir William Test. It’s quite simple really. When presented with a problem of a stylistic or creative nature, the Jaguar stylist should Continue reading “Introducing the Hard Line”