9 Jun 2020 – Driven To Write

Subcompact and Substandard (Part Two)

We conclude our retrospective on the US Big Two’s somewhat compromised 1970 subcompact offerings, focusing today on the Ford Pinto and examining the controversy that engulfed it.

The Chevrolet Vega was an ambitious clean-sheet design, but Ford took a rather more pragmatic approach to the Pinto. In 1968, Ford President Lee Iacocca set targets of a sub-2,000 lbs weight, a sub-$2,000 entry price and an accelerated development time of just 25 months for the new subcompact.

To meet this challenge, the development team looked to Continue reading “Subcompact and Substandard (Part Two)”

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