It’s been a while we’re heard from him, but despite the current crisis you certainly cannot accuse Mr. Wagener of sitting on his hands.
What if: Like you, I recognise that the job of design leader or Chief Creative Officer in this instance involves a certain amount of blue sky projection. An implicit understanding that design in its purest, most elemental form ought to shake off the surly bonds of earth and take, well, I suppose, flight.
I also grasp that the times are somewhat extraordinary and despite current global imperatives, creatives must, I suppose, create. Nevertheless, there are limits, are there not? In some ways I understand the dilemma. You’re locked down – in this instance in Carlsbad, San Diego County, there’s only so much sherry you can reasonably consume within a given 24 hour period and frankly, you’ve observed the washing machine going about its worldly affairs for what, three distinct cycles now?
I know, let’s create something fabulous. Problem is, you’re several sheets to the wind and it’s all coming out a bit, well, mad. Still, screw it. You’re Gorden Wagener for heaven’s sake. You’ve got tens of thousands of social media followers hanging upon your every utterance. What do they want from you anyway? Let’s see just how committed they are to this whole Blessed One business.
What do mean, dirigible? It’s far more than that – it’s a Maybach Zeppelin, you nitwit. Dear heavens, do I have to do all the heavy lifting around here? Another sherry? Why the hell not. I am Chief Design Officer at Daimler AG; visionary, futurist, utopian and resident genius – and I have spoken.