Channelling an older, more illustrious vehicle, Ineos Automotive have shown first images of their upcoming Grenadier. Haven’t we seen you somewhere before?
“And did those feet in ancient time walk upon England’s mountain green?”
Classy yet classless. Both of the land, yet above it, the Land Rover Defender, within these islands at least, inhabits its own unique orbit. It’s a name which elicits certain qualities – of no-nonsense, robust self sufficiency, of capable and practical professionals, like country vets, tree surgeons, utility providers, coastguards. That’s certainly the image its makers chose to project, speaking to fond notions of national identity, everyday heroism, practicality and fundamental decency which have been enduring traits of that increasingly peculiar country collectively called Britain.
In production for the best part of 70 years, although it has in fact been refashioned many times, the Landie, over its lengthy and productive life has become a potent symbol of something inviolate, unchangeable – like Dover’s White Cliffs. So much so that in today’s febrile shared-media landscape, vehicles like the original Defender are fetishised – raised aloft and hailed as archetypes – images of authenticity amid a world increasingly laced with fakery and contrivance. Continue reading “Landfall”