A brave attempt at autonomy snuffed out before its time.
Large country though it is – the fifth largest in the world by area – the República Federativa do Brasil has never had a national car maker of any far-reaching market significance. Foreign makers had, and continue to have factories that produce cars in Brazil of course: Volkswagen, Alfa Romeo, Chrysler, Fiat and Ford to name the major ones, and also exiles such as DKW, Borgward, Kaiser and Willys who with varying degrees of success sought to prolong their activities in Brazil, after the feasibility of the business case in their home countries evaporated.
At the dawn of the 1960’s, Brazilian business tycoon Nelson Fernandes attempted to finally give his country its own car. Fernandes had become wealthy building country clubs and a large hospital through a fund-raising drive targeting affluent Brazilians. One of his funders (and friends) was Luis Carlos Fagundes, a director of Willys do Brasil. Together, they hatched plans to Continue reading “A Democrat Crushed By A Dictator”