Skoda’s success story in Ireland is such that the Czech carmaker is cementing its position, naming its latest in honour of its most lucrative musical export. No Bono… sit down, it isn’t you.
The Czech based, German owned, global (excepting the United States) manufacturer, Škoda, has form with odd names; some of whom have been covered on this site afore, the Octavia at least meaning eighth. The Superb is an old name, Rapid too. Then came the K-Škoda’s: Kodiak, Karoq, Kamiq, which, if one listens to or reads to Škoda’s PR treadmill, all have meaningful and charismatic connotations, background: spirit. Along with increasing difficulty in differentiating between them.
Then, from out of the primordial soup leapt something called Enyaq. Yes, you read that correctly: Enyaq. That treadmill must have blown a fuse, for this name is surrounded by Celtic myths, rolling green pastures, and the dulcet ululations of Enya, the Irish singer once of the band, Clannad. Her original name being Eithne Pádraigín Ní Bhraonáin, anglicising to Enya Patricia Brennan. Continue reading “A Goblin Green Plies the Lanes of Ireland”
Driven To Write 