Simplify and add… marketing.
It might seem like a lifetime ago, but it was only last September when Volkswagen unveiled its new logo at the Frankfurt Motor Show. The logo was launched in conjunction with the ID.3 EV and was intended to herald a new era for the company, where the wholesale electrification of its model range would take centre stage. Unspoken, but undoubtedly the case, was the hope that it would Continue reading “Flattening the Curve”
Driven To Write 