How Billancourt was presented with an unexpected proposal for an ultra-basic car, not by the product committee, but from the mighty French labour union.
The mid eighties were tough times for Renault. Georges Besse had become CEO in January 1985 and was confronted with an alarming financial situation: between 1984 and 1985 losses were spiralling – amounting to in the region of 10 billion Francs. Furthermore, the alliance in the USA with American Motors was costing enormous amounts of money, with little headway to show for in return. In an effort to Continue reading “Stuck In Neutral”
Driven To Write 