We return to the minefield of automotive nomenclature. Mind where you step.
The process of naming a new car can be surprisingly complex and drawn-out, and even then certain pitfalls are sometimes overlooked, causing delays, unplanned expenditure and in a few cases, embarrassment and retraction. These pitfalls can be largely be categorized in lingual miscues (mostly of the sexual or scatological variety), historically insensitive names, legal copyright infringements, or simple bad luck.*
To start with that latter category: Tata Motors introduced a new small car in 2016 named Zica. Unfortunately for the Indian manufacturer, the introduction coincided with the outbreak of the fearsome Zika virus in South America; the Zica hastily renamed Tiago. All press photos had to be redone, previously built Zicas had to Continue reading “Nomen Est Omen”
Driven To Write 