Peugeot versus Porsche: It wasn’t simply business, it was personal.
It will not be news to the majority amongst the DTW readership: the time when Porsche was forced to rename its 356 successor, the 901. French carmaker, Peugeot legally secured the rights to model names with a zero in the middle in 1929, when the 201 was introduced. Porsche yielded to threats of legal action from the lion of Belfort, chose 911 as the new model designation and the rest, as they say, is history. Or is it?
Because there is more to this than it would seem at first sight; the fact that other manufacturers such as BMW, Bristol and Ferrari marketed models with a zero in the middle for years without so much as a peep from Sochaux raises the question, why did Peugeot Continue reading “Axis Denied”