A Matter of SMantics

Separated by two decades, and a good deal of ideology, we trace the seemingly improbable; the similarities between Honda’s 1990 NSX and Citroën’s 1970 SM. 

(c) dyler-com

For a short period of time during the close of the 1980s, it did appear as though the Japanese auto industry were poised to, as the UK’s Car Magazine rather hysterically headlined in 1988, “tear the heart out the European industry.” The reality behind this seemingly overnight transformation was quite naturally, anything but; Japanese carmakers after all, have never been in the business of impulse.

By mid-decade, the land of the rising sun had learned about as much as they felt they needed from the established players and were confident enough of their abilities, particularly from a technical standpoint. Furthermore, it had dawned upon the leading Japanese carmakers that European and US lawmakers were unlikely to drop the punitive barriers to unfettered trade; not when the domestic producers were incapable of competing on quality, durability or increasingly, sophistication.

The only route for Japanese carmakers was to Continue reading “A Matter of SMantics”