New Frontier – (Part Ten)

Press and punter have their say.

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Otherworldly, at least as celestial an apparition as Roland Barthes’ depiction of its DS 19 forebear, the appearance of the new Citroën poleaxed visitors at its debut. Because in the Spring of 1970, nothing spoke of the now quite like an SM, although the Pininfarina Modulo, also shown at that year’s Geneva salon potentially ran it a close second.

The motorshow also presented Citroën’s public relations with their first tangible opportunity to gauge the public’s reaction to the new Quai de Javel flagship, but more to the point, to elicit the impressions of those who might be minded to Continue reading “New Frontier – (Part Ten)”