2 Mar 2021 – Driven To Write

European Car of the Year 2021: Worthy, But a Worthy Winner?

Once again the Geneva Salon is a no-show, but in the depths of the empty halls of Palexpo, the 57^th European Car of the Year announcement goes out to the world. Robertas Parazitas reports, from a virtual Grand-Saconnex.

Last year’s hasty but not unexpected cancellation of the Geneva International Motor Show established the template for the virtual ECotY presentation. No free fizz, no famous faces, but it worked, so why change?

Swiss television presenter Mélanie Freymond opened the proceedings, introducing GIMS CEO Sandro Mesquita. He almost answers everyone’s inevitable question. Will there be a show in 2022? The answer is that negotiations with their partner are nearing conclusion and he is hopeful of some “good news” in the next few weeks. Continue reading “European Car of the Year 2021: Worthy, But a Worthy Winner?”

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