Welcome to the Machine : Part Three

A difficult first act. 

Image: British Leyland LTD – Author’s collection

The XJ-S’ first five years were undoubtedly troubled. Launched into a post oil-shock world, where 12 mpg would butter increasingly fewer people’s parsnips, while at the same time presenting a visual envelope which substituted the E-Type’s easily assimilated aesthetics for something more complex and visually dissonant, the Seventies Jaguar flagship would prove a cerebral, rather than emotional choice. Also a far more expensive one, with an asking price more than double that of the last of line E-Types – but in mitigation, it was a far more sophisticated, more capable machine.

The car’s introduction also coincided with an increasingly bitter internal environment which saw Jaguar’s management (such as they were) engaged in a desperate battle for survival within a carmaking group which had become fundamentally ungovernable. As British Leyland’s flagship model, the XJ-S would help underline the national carmaker’s repeated ability to Continue reading “Welcome to the Machine : Part Three”