The XJ-S’ troubled early years.
While its commercial renaissance throughout the 1980s and into the early years of the following decade are indisputable, XJ-S critics routinely point to the first five years of its career as graphic illustration of Jaguar’s error in abandoning a much loved, tried and true format.
The XJ-S’ early years were undoubtedly difficult. Launched into a post oil-shock world, where 12 mpg would butter increasingly fewer people’s parsnips, yet presenting a visual envelope which substituted the E-Type’s easily assimilated aesthetics for something far more complex and discordant, the Seventies Jaguar flagship would prove a cerebral, rather than emotional choice. It was also a far pricier one than of yore, with an asking price more than double that of the last of line E-Types – but in mitigation, it was a far more sophisticated, more capable product.
The XJ-S was also introduced into a particularly febrile political landscape which saw Jaguar’s management (such as they were) engaged in a desperate battle for survival within a carmaking giant which not only had become fundamentally ungovernable, but by 1977, beyond rescue. As British Leyland’s flagship, the XJ-S, which was by no means a well wrought car during this lamentable period, crystallised the national carmaker’s uncanny ability to Continue reading “Welcome to the Machine (Part Three)”