13 May 2021 – Driven To Write

Confounding Conventional Wisdom

For the past two decades, one manufacturer has proved that there is still significant sales potential in Europe for large mainstream saloon and estate cars.

At the dawn of the new millennium, the market for large non-premium saloon cars in Europe seemed to be in terminal decline. The traditionally big-selling Ford Granada/Scorpio series had ended production in 1998. The Rover 800 and Renault Safrane followed suit in 1999 and 2000 respectively. Sales of the Opel/Vauxhall Omega were falling precipitously, from 74,753 ⁽¹⁾ in 1997 to just 15,542 in 2003, its last full year on sale. Like the others, it would bow out without a replacement.

Peugeot attempted to Continue reading “Confounding Conventional Wisdom”

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