(Dis)missed Opportunity

Citro├źn suffocated France’s oldest carmaker in what seemed a needless fashion. Could it have ended differently?

Image: The author

At the official June 1963 presentation of what would be Panhard’s last new car introduction – the 24 – Jean-Pierre Peugeot was among the attendees. Having inspected the new car he took CEO, Jean Panhard aside and said to him: “How fortunate you are to have such talented designers – we’re forced to Continue reading “(Dis)missed Opportunity”