Heroic Failure

A noble project to mobilise rural India safely, the Tata Nano was a failure. Today we examine the reasons why.

2009 Tata Nano (c) slideshare.net

The Tata Group is one of India’s oldest and largest industrial conglomerates. It encompasses a hugely diverse range of manufacturing and service companies, including steel, chemicals, consumer products, home appliances, energy, telecommunications, hotels, finance, investment and, since 1954, motor vehicles. Tata’s first domestically designed and built car was the 1998 Indica, a supermini-sized five-door hatchback that went on to Continue reading “Heroic Failure”