We look at Ford’s most enduring European product, the clever and versatile van which not only became an instant best-seller, but shaped the future of Ford’s operations across the entire continent.
Henry Ford II’s whole life had been turbulent, and he never shied from aggressive intervention. Hank the Deuce had been President and CEO of the Ford Motor Company from 1945, and by the late 1950s was becoming increasingly troubled by the fragmented nature of the firm’s European operations. Viewed from Dearborn, the absurdity and inefficiency of two factories less than 500 kilometres apart designing and producing separate, unrelated ranges of vehicles with few, if any parts in common could no longer be sustained.
Through the 1950s the situation was accepted as both operations delivered worthwhile profits, but the 1960s had scarcely begun before the opportunity to Continue reading “Fanfare for the Common Van – Part 1”