The dawning of a new car.
John Riccardo, Chrysler chairman Diary entry October 29 1975: Hold press conference regarding corporation’s loss of £116M in the first nine months. Inform UK government Chrysler can be a gift or closed down – their choice. Rescue package of £55M from HMG plus £12M from US parent snatched up. Use wisely!
December 1975 was crunch time for Chrysler UK. Now propped up mainly by government money, a new small car was a must to Continue reading “Sun(beam) Up At 424”