23 Jun 2021 – Driven To Write

Sun(beam) Up At 424

The dawning of a new car.

1977 Chrysler Sunbeam. Image: avengers-in-time

John Riccardo, Chrysler chairman Diary entry October 29 1975: Hold press conference regarding corporation’s loss of £116M in the first nine months. Inform UK government Chrysler can be a gift or closed down – their choice. Rescue package of £55M from HMG plus £12M from US parent snatched up. Use wisely!

December 1975 was crunch time for Chrysler UK. Now propped up mainly by government money, a new small car was a must to Continue reading “Sun(beam) Up At 424”

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