Moving Down, Scaling Up (Part Two)

Continuing our recollection of cars developed in response to the demand for smaller and more economical models. Today we feature the Hillman Imp.

Image: motor-car.net

In the 1950’s, the cars produced by the Rootes Group were the very embodiment of middle-class respectability. Brothers William and Reginald Rootes, with the backing of the Prudential Assurance Company and Midland Bank, had assembled a stable of marques, including Hillman, Humber, Singer, Sunbeam and Talbot, all of which occupied the broad middle market.

There were some distinctions between them; Humber was the more upmarket brand, whilst Sunbeam models had a slightly sporting appeal, but the differences were marginal and largely historic. What Rootes emphatically did not possess was a small car brand, or expertise in that segment of the market.

Rootes was also initially slow to Continue reading “Moving Down, Scaling Up (Part Two)”