The progress of the phenomenon
By the beginning of 1968, one in three medium sized vans sold in the UK was a Transit, and Ford could easily have increased this number had there been more production capacity at Langley. In just over two years their share of the market sector had increased by 64% compared with that of the preceding Thames 400E. Ford’s description of their vehicle as a phenomenon was hard to dispute, also claiming that it had become “the most wanted vehicle in Europe”.
Ford’s success in the sector was won with hard work and inspired thinking. Their product had class-leading power and loadspace, seemingly infinite versatility, and a rugged build able to Continue reading “Fanfare for the Common Van – (Part 3)”