We Interrupt This Programme

Is that a gun in your pocket?

Image: Corrado Belli

The name of this vehicle has nothing to do with Auntie Beeb, being simply composed of the initials of Messrs. Beretta, Benelli and Castelbarco – all three of them distinctly Italian. The first two names will sound familiar as they are those of the arms maker and motorcycle manufacturer respectively; the third was a member of the Italian nobility.

Pietro Beretta had inherited the family company, founded in the 16th century, in 1903 but found his factories seized by the German army upon the allied invasion of Italy in 1943. When hostilities ended two years later there was understandably little demand for Beretta’s traditional offerings. Postwar Italy – its confidence, its infrastructure and its economy – had to be rebuilt and providing mobility for as many private individuals and businesses as possible was of course one of the vital aspects that needed to be addressed in order to Continue reading “We Interrupt This Programme”