A product designed for developing markets with mere adequacy as its guiding principle, the EcoSport was foisted upon Ford of Europe with wholly predictable results.
In a former era, when cars were regarded by the vast majority as primarily a means of transport rather than a status symbol, Ford was highly successful in mobilising the masses reliably and (relatively) cheaply. That earned the company a reputation as something of a working-class hero.
This perception subsequently became a liability as increasing affluence made buyers Continue reading “Missing the Marque: Ford EcoSport”
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