Own-Brand Cassoulet

Volkswagen Group’s mass-market brands are losing their individual identities under the dead hand of corporate conformity.

They don’t make them like this anymore: 2009 ┼ákoda Yeti. Image: autocentrum

The automotive colossus that is the Volkswagen Group includes four mass-market brands that might be rather simplistically defined as follows, in descending hierarchical order:

Audi: premium sporting
Volkswagen: semi-premium luxury
SEAT: mainstream sporting
Škoda: mainstream value

I am conscious that such a bald statement might elicit howls of protest from those who Continue reading “Own-Brand Cassoulet”