Volkswagen Group’s mass-market brands are losing their individual identities under the dead hand of corporate conformity.
The automotive colossus that is the Volkswagen Group includes four mass-market brands that might be rather simplistically defined as follows, in descending hierarchical order:
Audi: premium sporting
Volkswagen: semi-premium luxury
SEAT: mainstream sporting
Škoda: mainstream value
I am conscious that such a bald statement might elicit howls of protest from those who Continue reading “Own-Brand Cassoulet”