Edward H. Mertz, doyen of the Tri-Shield.
Over the years the hair may have lightened, thinned somewhat but his passion remained strong. Edward H. Mertz (1937-2020) took over Buick’s tiller in 1987, steering GM’s original brand for just over a decade. Helping usher in front wheel drive, wanting to make the right impression whilst reserving the typical, reservist, conservative Buick buyer, Mertz immersed himself into the role with a smile as confident as his policies, including better relations between the company and their dealers.
Mertz could be found in his office, alighting a tri-shield, the 19th hole or the affectionately named War Room where ideas and designs were thrashed out for his pre-recorded dealer-eyes-only Curbside Chats. Averaging every five weeks, he hosted sixty six episodes of around thirty minutes length (in total approximately a working week, 35 or so hours) all recorded to VCR tape and posted out to the three thousand stateside dealers. That, in itself is commitment.
Encouraging dealers to Continue reading “Dear Ed”