Mister Earl comes under the DTW spotlight.
The idea of designing or styling cars is almost as old as the industry itself. Stemming from coach and carriage works, in the beginning the car was made and effectively styled by those same engineers whose only goal was a mechanically powered carriage. Short framed, high bodied creations, and rudimentary in weather protection, imbuing style was barely considered. Wealthy customers hired craftsmen to create a unique automobile – America had dozens of such custom builders but even with Henry’s Model T, mass production barely stirred the creative soul.
Alfred Pritchard Sloan Jr wrote a letter to the general manager of Buick, H.H. Bassett in 1926 expressing his interest in styling a car in order to sell more. Cadillac general manager, Lawrence Fisher concurred with Sloan’s and Basset’s ideas on appearance. On a trip of Cadillac dealers in California, Fisher was introduced to Don Lee who aside from flogging Cadillacs ran a custom workshop in Hollywood. Contained within were those craftsmen building film stars their dream cars. Fisher was impressed by not only the workmanship, but by the young fellow directing the designers – Harley J Earl.
Earl’s father ran a carriage works which Don Lee subsequently purchased. With a keen eye along with such ideas as clay modelling, which allowed for fenders to Continue reading “Oblongs Look Better Than Squares”