We recall a legendary name in American coachbuilding.
Today’s Escalade SUV is routinely paraded as the new-millennial personification of the classic full-size Cadillac sedan, but with the sort of ground clearance and utility the Cadillacs of yesteryear could only dream about. During the roseate era of fins, dagmars and chrome plating, Cadillacs were not created with practicality foremost in mind – these were profound statements, potent symbols of attainment.
Throughout the 1950s, Cadillac sales were seemingly impervious to market vagaries or the state of the economy. While its brash appearance may not have been to everyone’s taste – even in more-is-more boomtime fifties America – the Cadillac was the domestic car the vast majority of the American public aspired to. Cadillac customers were also said to be the most brand-loyal; even in more difficult times, a new Cadillac on the suburban driveway clearly illustrated to peers and associates that everything was ‘just swell’.
But for some particularly well-heeled customers, even a sparkling new Caddy, in sedan, coupé or convertible form was not quite going to Continue reading “A View With a Room”