15 Oct 2021 – Driven To Write

Vanity Fair

Landmark design, vanity project, or just simply a pretty face?

There was no sensible rationale for the Fiat 130 Coupé. The market didn’t ask for it. Fiat Auto’s bottom line would not be strengthened by its presence. There was no gaping hole in the product line-up that it would fill. So why did it come to exist? Why did the normally market-savvy Mirafiori behemoth go to the trouble and expense of creating a Fiat like no other^[1] – was it simply because they could?

To attempt to understand this anomaly, one must first Continue reading “Vanity Fair”

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