26 Oct 2021 – Driven To Write

Name Lost in Translation

Sorry, it’s a what?

Although comfort-oriented big Citroëns such as the DS and CX would seem to be very suitable cars for the North American driving environment, the French manufacturer has never really been able to achieve any sustained or economically viable market penetration there. A too-thin dealer network, quality and durability levels unsuited to American driving conditions (in certain aspects), the idiosyncrasies inherent in their design concept and construction and a high price tag were the main impediments to their sales success.^[1]

Citroën officially pulled out of the American market in 1972, but after their departure several enterprising souls attempted to Continue reading “Name Lost in Translation”

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