The Datsun 240Z transformed Nissan’s image – especially in the US.
By the late 1960’s Datsun had been exporting to the US market for around a decade and had gained a reputation for offering cars that were meticulously built, well equipped and reliable, but were singularly unexciting, with slightly ersatz styling. Yakuta Katayama, who was president of Datsun’s US import company(1), was an ambitious and capable manager with a penchant for motorsport. It was Katayama who decided that the best way to change the US perception of Datsun was to produce a car that espoused the marque’s traditional virtues but was also fun to drive.
Katayama’s first such offering was the 1967 Datsun 510. Beneath its sober saloon styling was a 1.6 litre SOHC four-cylinder(2) engine producing 96bhp (72kW) and fully independent suspension employing MacPherson struts at the front and semi-trailing arms at the rear. The car weighed just 2,072 lbs (940kg) and was good for a 100mph (161km/h) top speed. It also handled sweetly and quickly became regarded as a ‘poor man’s BMW’ because of its similarity to Munich’s saloons.
This was a good first step, but Katayama knew that what he needed was a proper sports car as a halo model to Continue reading “Coming to America (Part One)”