The Cortina’s less talented big sister.
The arrival of the Cortina in September 1962 was a seminal event for Ford of Britain. Here was a light and efficient family car that was designed to be simple and inexpensive, both to build and to run. It offered everything the average motorist and their family needed, and nothing they didn’t. The Cortina exemplified the value engineering approach to design and manufacture that would come to define Ford for the next thirty years.
The Cortina also made the rest of Ford’s UK range suddenly look outdated. This was a particular problem for the Consul Classic and Capri models, which had been launched just a year earlier. Their introduction had been delayed by a couple of years because the Anglia small car was such a runaway success that Ford’s Dagenham plant lacked the capacity to Continue reading “Diminishing Returns”