Tomorrow’s World

A Seventies’ futurist landmark remembered. 

aston-martin-club.com

Editor’s note: A version of this piece was originally published on DTW in September 2016.

Marking its debut the year Concorde entered commercial service,  the 1976 Aston Martin Lagonda, like the Aerospatiale/BAC supersonic airliner it vaguely resembled, would ultimately embody a future which failed to take flight.

There was no means of placing any form of veneer upon the situation facing Aston Martin in 1975, the Newport Pagnell-based specialist carmaker was facing ruin; falling prey, like so many of their UK and European equivalents to a perfect storm comprised of the spiralling costs of adhering to ever-tightening American safety and emissions regulations, and the stark market contraction stemming from the 1973 oil crisis. Rescued from bankruptcy by an Anglo-American consortium, the Lagonda programme was aimed, not only at providing embattled Aston Martin dealers with something new to offer, but also to help Continue reading “Tomorrow’s World”