3 Jan 2022 – Driven To Write

Raking the Embers [1] : Chi Non Fa, Non Falla

Introducing the first of a four-day meditation from the DTW editorial team: reconsidering the E65 Siebener on its 2oth anniversary.

Why are we still discussing the E65? It’s because twenty years ago it mattered when BMW produced a new model. As a clear leader in automotive engineering, people interested in the intellectual challenges of designing better cars looked to BMW’s products for clues about the rate and direction of progress. Retrospectively, we still wonder about whether BMW’s thinking was wrong, ahead of its time or instructive. Or a combination of all three.

The E65 attempted to answer some pressing questions, offering solutions to the problem of a changing market, solutions that many did not understand at the time or could accept. The first change in the market related to Europe’s ageing population and a greater awareness of the urgent need to Continue reading “Raking the Embers [1] : Chi Non Fa, Non Falla”

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture, its people and their stories. Our aim is to provide a distinctive voice and a diversity of automotive writing you may not find elsewhere. We hope you will join us on the journey.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.