Scribing one’s name across the firmament.
The roaring twenties was a favourable decade for Citroën; not only did his cars gain a reputation for reliability, economy of operation and modernity, but the carmaker also was one of the first in the field to appreciate and apply the power of publicity on a grand scale. And we do mean grand. During the 1922 Paris motor show he hired an aeroplane to fly over the city and write his company name in the sky – over three miles long – the first time this was ever done.
A few years later, the Eiffel tower would become the world’s largest lighted commercial display by means of 250,000 light bulbs; upon his final descent to the airport of Le Bourget after his 33-hour solo flight, Charles Lindbergh used the lighted Eiffel tower as a guiding beacon. Seizing the publicity opportunity, Citroën invited the aeronautic pioneer to Javel where the entire workforce as well as the domestic press greeted the first man to Continue reading “When Henry Met André – Part 2”