It’s not easy being green – or purple for that matter.
Purple patches: how the car industry seeks them out, wishing them unending. Barrels of confidence too, a strangely metaphorical catalyst. Combine the two and akin to many chemical reactions, effect closely follows cause. The Koreans have lately been planting purple by the acre, nurturing their allotments with generous amounts of confidence, the result being that the Seventh son has germinated. A concept large enough to rival contemporaries such as the Volvo XC90, another all electric family shifter, or indeed the now perfidious Sonderklasse, Hyundai’s epithet for the brute swells with confidence – this is a ‘Category Bending’ SUV.
Ignoring range (or its antithesis, anxiety) and dimensions, look deeply at this auto show reveal. The Seven may very well make it to production as is. Scoff at leisure, the Ionic 5 and 6 barely altered from their own concepts to lines rolling. The (practically) British Racing Green bio-paint makes a great first impression, highlighting how metal requires little, if any adornment. Flanks of elegance reside. Front wheel arch entasis, brawn to the rear. A counter over arch maybe a detail too far – removed for the facelift version, maybe?
Rear three quarter views reveal the gentle barrel roll to the belt line, eyes seeing strength without force. Whilst doubtful the poignée de porte will make it to job one, maybe Hyundai will Continue reading “Seventh Son”