23 Jan 2022 – Driven To Write

We Are About To Attempt A Crash Landing

‘Place your tray tables in the upright locked position…’

Steve Cropley is seemingly a worried man. The veteran auto-journalist wrung his hands this week over the lack of meaningful intelligence emerging from Thierry Bolloré’s JLR boardroom over the future direction of the serially-troubled Jaguar brand. Almost a year has passed, he stated since the French CEO announced the Re-Imagine plan for the car business, which is attempting to emerge from a series of crises: political, pandemical and of its own making.

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