The Qashqai’s ascent continues.
Notwithstanding its phenomenal impact on the market, the Nissan Qashqai’s continuing success was dependent on staying ahead of a growing battalion of rivals, and evolution was necessary to maintain its dominant market position. The next generation Qashqai, codenamed J11, was presented in November 2013, and sales commenced in February 2014. With the J10’s success, Nissan Europe had already entered an new era of design and business confidence, evidenced by the bold and controversial design of the 2010 London-styled Juke[1], a pioneering B-segment SUV.
The new Qashqai was far less adventurous than the wilfully quirky Juke, carrying over some cues from the J10 original to a more angular and rugged form. The articulation of the flanks, a clamshell bonnet, and a more aggressive face, hinted at Nissan’s upcoming ‘athletic’ global design vocabulary, soon to Continue reading “And Now We Rise, and We Are Everywhere – (Part Two)”
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